BlackBerry to launch 3 new high-end devices

BlackBerry to launch 3 new high-end devices with keyboards and BBM on desktops as part of “keyboard centric” strategy

BlackBerry’s CEO John Chen has revealed that the company is planning on launching three new high-end devices boasting a keyboard in the coming 18 months. Going against the norms of launching an all-touch device, Chen says this move is a way to win back the company’s keyboard aficionados, Reuters reports.

Speaking to the publication on the sidelines of the earnings call on Friday, Chen revealed how the company’s focus is going to be “very keyboard centric.” In addition to launching smartphones with keyboards, BlackBerry is also looking at bringing the popular BlackBerry Messenger (BBM) to desktops.

BlackBerry’s BB10 devices haven’t had the best of times though and Chen further revealed that they had only managed to sell 1.1 million handsets in the last quarter. In the past few weeks, BlackBerry has slashed prices of BB10 devices in India like the Z10 and the Z30 in a bid to boost sales. The move seems to have worked as the Z10 sold out and had to be restocked.

Posted By : Gizmeon