Public-radio junkies now have a new way to listen to their favorite NPR shows, and discover new content.
The
media outlet rolled out NPR One, a streaming app that offers
personalized recommendations on what to listen to based on a user's
interests, location and listening history.
The
app, which is available for iOS and Android, offers a combination of
news and other stories. Unlike the flagship NPR News app, NPR One
emphasizes content from a user's local station, along with customized
recommendations.
"With
NPR One, there is a new way to listen to public radio, one that's
responsive to your tastes, your routines and your local interests,"
NPR's chief marketing officer, Emma Carrasco, wrote in a blog post. "It
blends NPR's editorial judgment with your personal tastes and creates
moments of discovery — things you didn't even know you'd find, sent
right to your smart phone or tablet."
Rather
than just providing a live stream from a local affiliate, or
highlighting random shows, the app learns from users' location and
listening history (so individual broadcasts are never repeated) to offer
curated suggestions on what to listen to at any given moment. Users can
also search NPR's archive for specific programs and episodes.
The
more users use the app, the more it will learn their tastes, and the
better its recommendations will be. Marking a clip as "interesting" and
sharing stories with friends also help influence future suggestions.
Unfortunately,
there's no playlist feature, so users can't queue up multiple clips,
but NPR One's simplified search function and custom recommendations make
it much easier to find relevant broadcasts.
Posted by : Gizmeon
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